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    Contemporary Advertising
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    Exam 6: Market Segmentation and the Marketing Mix
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    After a Television Network Decided to Show an Hour-Long Sci-Fi
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After a Television Network Decided to Show an Hour-Long Sci-Fi

Question 45

Question 45

Multiple Choice

After a television network decided to show an hour-long sci-fi show,as part of its new fall line-up,it had to develop _____ demand for the product.


A) primary
B) selective
C) synergistic
D) intensive
E) secondary

Correct Answer:

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