Multiple Choice
Several new editions of a popular Christian book have recently been published.One is targeted to 17-year-old girls,and one is targeted to Christian sports fans.What type of segmentation strategies are the publishers using?
A) Usage rate and sole users
B) Behavioristic and geographic
C) Geographic and demographic
D) Demo-clustering
E) Psychographic and demographic
Correct Answer:
Verified
Correct Answer:
Verified
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