A Brewing Company Markets Caffeinated Alcoholic Beverage Under the Two

Multiple Choice

A brewing company markets caffeinated alcoholic beverage under the two different brands.Both brands are fast-growing and profitable.Since a distinct target market has been identified for each brand,it was essential that the brewery use a(n) _____ branding strategy with this product line.

A) private
B) lifestyle
C) individual
D) family
E) group