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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 5: Marketing and Consumer Behavior
  5. Question
    Choosing a Spokesperson to Reach a Target Market Is Easy
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Choosing a Spokesperson to Reach a Target Market Is Easy

Question 28

Question 28

True/False

Choosing a spokesperson to reach a target market is easy when advertisers use internal opinion leaders.

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