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  3. Study Set
    Contemporary Advertising
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    Exam 5: Marketing and Consumer Behavior
  5. Question
    Cognitive Dissonance Is Just as Likely to Occur for a Low-Involvement
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Cognitive Dissonance Is Just as Likely to Occur for a Low-Involvement

Question 29

Question 29

True/False

Cognitive dissonance is just as likely to occur for a low-involvement purchase as for a high-involvement purchase.

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