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    Contemporary Advertising
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    Exam 5: Marketing and Consumer Behavior
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    _____ Are the Basic,often Instinctive,human Forces That Motivate Us to Do
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_____ Are the Basic,often Instinctive,human Forces That Motivate Us to Do

Question 27

Question 27

Multiple Choice

_____ are the basic,often instinctive,human forces that motivate us to do something.


A) Needs
B) Wants
C) Ideals
D) Desires
E) Inducements

Correct Answer:

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