Multiple Choice
What advantage is associated with the use of an independent advertising agency?
A) Saving money by cutting overhead and keeping the media commission.
B) Better involvement of management especially in "single-business" companies.
C) More complete control over all channels of distribution.
D) An outside, objective viewpoint to the advertiser's business.
E) Reduced variable expenses.
Correct Answer:

Verified
Correct Answer:
Verified
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