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  2. Topic
    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 18: Relationship Building
  5. Question
    _____ Is the Planning and Staging of Events to Generate
Solved

_____ Is the Planning and Staging of Events to Generate

Question 4

Question 4

Multiple Choice

_____ is the planning and staging of events to generate publicity.


A) VNR
B) Public relations
C) Relationship management
D) Venue marketing
E) Press agentry

Correct Answer:

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