Multiple Choice
In 2006,interactive marketing services company CoolSavings,Inc.,changed its name to Q Interactive as a way to show the company offers more than just online couponing.In addition to online coupons,the company decided to offer lead generation,e-mail and loyalty programs across its network of Web properties and partner sites.CoolSavings used _____ to explain its name change to its publics.
A) image
B) cause-related
C) self-promoting
D) corporate identity
E) market prep corporate
Correct Answer:
Verified
Correct Answer:
Verified
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