Ringling Bros

Multiple Choice

Ringling Bros.Circus found it necessary to protect itself against animal rights supporters who would send the media in towns they would visit and take photos and videos claiming to document animal abuse in the circus.To counter these negative tactics,the corporate communications director began visiting news editors ahead of time,armed with source materials and original footage to show how and where materials provided by activists were manipulated.She pointed out the age of the footage,and explained that it featured zoo animals,not circus animals,and African elephants,not the Asian elephants,that travel with Ringling Bros.The director engaged in:

A) video news releases.
B) manipulative communications.
C) relationship management.
D) venue marketing.
E) press agentry.