When ExxonMobil,a Company That Has Been Accused of Being Insensitive

Multiple Choice

When ExxonMobil,a company that has been accused of being insensitive to the environment,ran an ad that demonstrated its corporate support of the National Fish and Wildlife Federation's Save the Tiger fund,it engaged in _____ advertising.

A) community involvement
B) service
C) public relations
D) corporate identity
E) market identity communication