Multiple Choice
_____ is any direct communication to a consumer or business recipient that is designed to generate a response in the form of an order,a request for further information,and/or a visit to a store or other place of business for the purchase of a specific good or service.
A) Mass advertising
B) Interactive marketing
C) Sales promotion
D) Direct marketing
E) Personal selling
Correct Answer:

Verified
Correct Answer:
Verified
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