Multiple Choice
_____ is the process of gathering,consolidating,updating,and enhancing the information about customers and prospects that resides in an organization's database.
A) Direct marketing implementation
B) Data mining
C) Data management
D) Interactive marketing
E) Data query
Correct Answer:
Verified
Correct Answer:
Verified
Q78: _ includes selling and prospecting by telephone,answering
Q79: A(n)_ list is the house list of
Q80: How was direct selling defined by Professors
Q81: According to Rob Jackson,database marketing should start
Q82: Sampling can only be effectively used as
Q84: Which of the following is the best
Q85: Excessive trade deals help to build up
Q86: In an IMC program,the objective of personal
Q87: Both contests and sweepstakes encourage consumption of
Q88: Which of the following statements describes a