Multiple Choice
Which of the following is the best example of a trade promotion that the publisher Zondervan could use for its newly-introduced Refuel: The Complete New Testament for Guys?
A) A direct mail piece that contains a sample chapter for prospective customers to read.
B) A coupon in a hunting magazine for $5 off the purchase price.
C) A rebate offer given to customers at the time of purchase.
D) A newspaper article about the new edition of the Bible.
E) A slotting allowance to leading bookstores.
Correct Answer:
Verified
Correct Answer:
Verified
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