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A Marketer Can Reduce the Cost of Personal Selling By

Question 54

Multiple Choice

A marketer can reduce the cost of personal selling by:


A) eliminating the need for database management.
B) communicating relevant information about the company and its product before the sales call.
C) providing proof that what the salesperson says is true.
D) reminding the prospect to close the sale.
E) avoiding the use of trial closes that may delay the actual sale.

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