All Direct Marketers Must Make Two Basic Strategy Decisions

Multiple Choice

All direct marketers must make two basic strategy decisions.The first is the extent to which they will use direct sales.The second is:

A) when they will require the marketing to become interactive.
B) when they will need feedback.
C) the extent to which they will use direct-response advertising.
D) the extent to which they will rely on sales promotion.
E) when they will look to publicity to further their promotional effort.