Multiple Choice
_____ is a measurable system of marketing that uses one of more advertising media to effect a measurable response and/or transaction at any location,with this activity stored in a database.
A) Mass advertising
B) Direct marketing
C) Sales promotion
D) Direct selling
E) Personal selling
Correct Answer:
Verified
Correct Answer:
Verified
Q53: Which of the following statements about the
Q54: A marketer can reduce the cost of
Q55: Personal selling incorporates all three legs of
Q56: Three types of data that are typically
Q57: Because the commercial for Bowflex exercise equipment
Q59: All direct marketers must make two basic
Q60: While the boom in telecommunications and computer
Q61: _ is the use of promotional discounts
Q62: More often than not,the choice between the
Q63: An advertiser might choose to use some