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A Particular Magazine Is Aimed at Business Managers and IT

Question 57

Multiple Choice

A particular magazine is aimed at business managers and IT implementers in charge of implementing mobile technologies into their company's field operations.With a controlled circulation of 50,000,the:


A) publisher must run a series of marketing tests before new subscriptions can begin.
B) publisher limits the number of advertisers in the publication to a maximum of 20.
C) publisher limits the number of copies available so that a premium price can be charged for each issue.
D) publisher mails the magazine free to individuals who the publisher thinks can influence the purchase of advertised products.
E) magazine is distributed through exclusive distribution channels rather than sent through the mail.

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