Multiple Choice
When advertisers place an ad,they submit a(n) _____ to the newspaper stating the date on which the ad is to run,its size,the desired position,the rate,and the type of artwork accompanying the order.
A) ad pasteup
B) preprinted insert
C) insertion order
D) layout board
E) contractual agreement
Correct Answer:

Verified
Correct Answer:
Verified
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