Multiple Choice
What is the fundamental building block for the creative pyramid?
A) Credibility
B) Comprehension
C) Interest
D) Attention
E) Desire
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q12: What are the two broad appeals that
Q13: The creative brief not only identifies the
Q16: One way that copywriters create interest in
Q18: Creative blocking may occur when people in
Q19: List the five steps of the creative
Q20: Describe the role of the Judge in
Q20: The attention step is critically important to
Q21: Which of the following statements about the
Q22: The creative who takes on the role
Q26: The creative pyramid is a model that