Multiple Choice
One way that copywriters create interest in their ads is to:
A) use the word "you" frequently.
B) write a long ad copy.
C) use unusual layouts and vibrant colors.
D) write three-word headlines.
E) use independent test results to substantiate product claims.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q11: According to Roger von Oech,what are the
Q12: What are the two broad appeals that
Q13: The creative brief not only identifies the
Q17: What is the fundamental building block for
Q18: Creative blocking may occur when people in
Q19: List the five steps of the creative
Q20: Describe the role of the Judge in
Q20: The attention step is critically important to
Q21: Which of the following statements about the
Q26: The creative pyramid is a model that