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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 10: Creative Strategy and the Creative Process
  5. Question
    What Are the Two Broad Appeals That Advertisers Use When
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What Are the Two Broad Appeals That Advertisers Use When

Question 12

Question 12

Essay

What are the two broad appeals that advertisers use when writing the creative brief?

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Advertisers use two broad categories of ...

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