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When Customers See the Logo of McDougal's Restaurant,they Think of Decent

Question 49

Multiple Choice

When customers see the logo of McDougal's restaurant,they think of decent food served quickly in a clean,family-friendly environment.This is an example of the _______ role the brand plays for customers.


A) Reassurance
B) Education
C) Information conveyance
D) Invigoration
E) Benchmarking

Correct Answer:

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