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Super-Mart Decides to Create Its Own Brand of Personal Care

Question 46

Multiple Choice

Super-Mart decides to create its own brand of personal care products.It enters into an agreement with a large manufacturer of this type of product to supply Super-Mart with the products that will carry its newly formed brand's name.This is an example of _______.


A) Family branding
B) Store branding
C) Stand-alone branding
D) Co-branding
E) National branding

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