Even Though a National Brand Pain Reliever and a Store

Multiple Choice

Even though a national brand pain reliever and a store brand pain reliever both contain the same amount of ibuprofen per capsule and are both gel coated,Joan chooses to purchase the national brand because she thinks it will work better based on the brand name alone.This is an example of the _______ benefit of brand equity for customers.

A) Perceived quality
B) Brand image
C) Brand connections
D) Perceived bonuses
E) Brand loyalty