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ABC Pasta Has Developed a Strong Brand Name in the Dry

Question 88

Multiple Choice

ABC Pasta has developed a strong brand name in the dry pasta marketplace based on its texture and taste.Through its strong brand,ABC was able to introduce a successful line of sauces under the same brand name.This is an example of the _______ benefit of brand equity for brand sponsors being used to extend the product range.


A) Perceived quality
B) Brand image
C) Brand connections
D) Perceived bonuses
E) Brand loyalty

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