Multiple Choice
When Walter,the brand manager for a consumer packaged good,says that a segment has sufficient size,he means _________.
A) The market has a large enough television audience to be worth considering
B) The market is reachable
C) The market has an expected return on investment that is positive
D) The market has many customers in it
E) The market is homogeneous
Correct Answer:
Verified
Correct Answer:
Verified
Q86: ChristianMingle,the Christian online dating service,uses an undifferentiated
Q87: Sociologists look for defining events such as
Q88: A niche strategy is the same as
Q89: In the 1970s,Michelob beer changed its advertising
Q90: In analyzing the attractiveness of market segments,_
Q91: Some companies,like insurance and credit card,would like
Q92: A personnel leadership position implies that a
Q93: Customer loyalty is defined as _.<br>A)Repeat purchases<br>B)The
Q94: An advergame is a video game that
Q96: When Target sells winter coats,it sends them