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    Marketing Management Study Set 4
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    Exam 6: Segmentation, target Marketing, Positioning, and CRM
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    Every Zip Code in the United States Falls into Profiles
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Every Zip Code in the United States Falls into Profiles

Question 55

Question 55

Multiple Choice

Every zip code in the United States falls into profiles provided by Nielsen's Claritas in its database called _________.


A) GEO-FIX
B) PRIZM
C) AIO
D) VALS
E) Psychovision

Correct Answer:

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