Multiple Choice
Firms that develop such close relationships with customers that they seem to deliver customized goods and services are engaged in ____________ marketing.
A) Concentrated target marketing
B) One-to-one marketing
C) Differentiated marketing
D) Undifferentiated marketing
E) Shotgun marketing
Correct Answer:
Verified
Correct Answer:
Verified
Q51: The sequential steps to successful segmentation are
Q52: _ is the second element in the
Q53: The region,the density of the population,and the
Q54: Differentiation strategy implies that a company is
Q55: Every zip code in the United States
Q57: Firms considering their positioning statements frequently use
Q58: Family life cycle has declined in importance
Q59: In general,B2B segmentation is more straightforward than
Q60: At one time,specialized companies catered to markets
Q61: The CRM process cycle may be divided