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Personal Selling Is the Most Costly Way to Communicate with Prospects

Question 44

Multiple Choice

Personal selling is the most costly way to communicate with prospects because:


A) it has a poor reputation among customers.
B) it is labor intensive in nature.
C) it does not give sales reps the flexibility to negotiate with prospects.
D) it has high time-constraints for sales representatives.
E) it cannot be integrated into a company's marketing strategy.

Correct Answer:

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