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    Contemporary Advertising Study Set 1
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    Exam 10: Creative Strategy and the Creative Process
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    The Commonalities of Great Ads Can Be Grouped into Two
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The Commonalities of Great Ads Can Be Grouped into Two

Question 93

Question 93

True/False

The commonalities of great ads can be grouped into two dimensions: the ability to break through consumer perceptual barriers and the ability to create "top-of-mind" awareness.

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