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    Contemporary Advertising Study Set 1
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    Exam 10: Creative Strategy and the Creative Process
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    The _____ Is a Model That Can Help Convert the Advertising
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The _____ Is a Model That Can Help Convert the Advertising

Question 88

Question 88

Multiple Choice

The _____ is a model that can help convert the advertising strategy and the big idea into the actual physical ad or commercial.


A) creative brief
B) mixed-media approach
C) work plan
D) product concept
E) creative pyramid

Correct Answer:

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