Which of the Following Is a Function of the Verbal

Multiple Choice

Which of the following is a function of the verbal component of a message strategy?

A) It contains guidelines for what the messages should say.
B) It describes the overall nature of the campaign's graphics.
C) It describes the relationship of the graphics to the media in which the message will appear.
D) It mentions the preferred execution approach and mechanical outcome.
E) It includes budget and scheduling limitations.