Which of the Following Is True of Attention,the First Step

Multiple Choice

Which of the following is true of attention,the first step of the creative pyramid?

A) It involves carrying the prospective customer to the heart of the message.
B) It involves establishing credibility for claims about the product or service.
C) It involves encouraging prospects to picture themselves enjoying the benefits of the product or service.
D) It involves breaking through consumers' physiological screens.
E) It involves making it easy for people to act, sometimes through either a toll-free phone number or an attractive Web site.