Which of the Following Statements About Reach Is True

Multiple Choice

Which of the following statements about reach is true?

A) Reach is always expressed as a percentage.
B) Reach measures the intensity of a media schedule.
C) Reach refers to the number of people who are actually exposed to and consume the advertising.
D) Reach refers to the number of people exposed to and hence have an opportunity to see the ad.
E) The only way to accumulate reach is by using the same media vehicle continuously.