menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Contemporary Advertising Study Set 1
  4. Exam
    Exam 9: Planning Media Strategy
  5. Question
    Which of the Following Terms Refers to the Concept of How
Solved

Which of the Following Terms Refers to the Concept of How

Question 65

Question 65

Multiple Choice

Which of the following terms refers to the concept of how many people an ad "sees" rather than the other way round?


A) Opportunity to see
B) Target market
C) Audience
D) Exposure value
E) Attention value

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q60: What is meant by effective reach and

Q61: According to Erwin Ephron,for fast-moving consumer products,the

Q62: A(n)_ is the total number of people

Q63: What are the reasons for media planners

Q64: Due to the availability of technological timesavers

Q66: Which of the following is a reason

Q67: Development of a media plan requires an

Q68: Advertisers who want to reach several regions

Q69: A banner ad that readers see on

Q70: Marketers are interested in those media opportunities

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines