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    Contemporary Advertising Study Set 1
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    Exam 9: Planning Media Strategy
  5. Question
    What Are the Reasons for Media Planners to Use a Mixed-Media
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What Are the Reasons for Media Planners to Use a Mixed-Media

Question 63

Question 63

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What are the reasons for media planners to use a mixed-media approach?

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A combination of media is called a mixed...

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