The Product Competitor Approach to Developing a Positioning Strategy Involves

Multiple Choice

The product competitor approach to developing a positioning strategy involves:

A) setting the brand apart by stressing a particular product feature important to consumers.
B) positioning the brand against other products that, while not the same, offer the same class of benefits.
C) positioning against competitors using the strength of the competitor's position to help define the subject brand.
D) positioning apart from competitors through the creation or use of some recognized symbol or icon.
E) positioning on the basis of how a product is used.