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  3. Study Set
    Contemporary Advertising Study Set 1
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    Exam 8: Marketing and Imc Planning
  5. Question
    The Percentage of Sales Method of Developing an IMC Budget
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The Percentage of Sales Method of Developing an IMC Budget

Question 11

Question 11

True/False

The percentage of sales method of developing an IMC budget is commonly used for new product introductions.

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