When an Advertising Agency Purchases Several Hours of Television Time

Multiple Choice

When an advertising agency purchases several hours of television time for its customers' commercials from a television station,the agency receives 15 percent of the gross amount charged by the station.The 15 percent is known as:

A) a spiff.
B) a cooperative allowance.
C) an advertiser incentive.
D) a slotting allowance.
E) a media commission.