Which of the Following Statements Is True About Account Planning

Multiple Choice

Which of the following statements is true about account planning?

A) It is a method used by advertisers to benchmark competitors.
B) It is a hybrid discipline that bridges the gap between the traditional agency research, account management, and creative departments.
C) It does not include any consumer research.
D) It is the reorganization of an advertiser for the purpose of improving its image.
E) It is a service provided by creative boutiques, which allows the advertiser to choose generic ads that can be customized.