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  3. Study Set
    Contemporary Marketing Study Set 2
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    Exam 1: Marketing: the Art and Science of Satisfying Customers
  5. Question
    Information Technology Has Enhanced the Effectiveness of Relationship Marketing by Leveraging
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Information Technology Has Enhanced the Effectiveness of Relationship Marketing by Leveraging

Question 151

Question 151

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Information technology has enhanced the effectiveness of relationship marketing by leveraging mass-marketing campaigns.

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