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    Business
  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 6: Consumer Behavior
  5. Question
    _____ Is an Imbalance Between a Consumer's Actual and Desired
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_____ Is an Imbalance Between a Consumer's Actual and Desired

Question 16

Question 16

Multiple Choice

_____ is an imbalance between a consumer's actual and desired states.


A) Need
B) Attitude
C) Affect
D) Equilibrium

Correct Answer:

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