Match Each Definition to the Corresponding Term

Multiple Choice

Match each definition to the corresponding term.
-The number of alternatives the consumer actually considers in the purchasing decision is called the _____.

A) evoked set
B) consumer behavior
C) culture
D) reference group
E) Asch phenomenon
F) opinion leader
G) need
H) motive
I) perception
J) attitude
K) learning
L) subliminal perception
M) high-involvement purchase decision
N) closure
O) cognitive dissonance
P) routinized response behavior
Q) shaping
R) perceptual screens
S) evaluative criteria
T) self-concept