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    Contemporary Marketing Study Set 2
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    Exam 9: Market Segmentation, targeting, and Positioning
  5. Question
    A Management-Driven Method for Identifying Market Segments Involves Asking Customers
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A Management-Driven Method for Identifying Market Segments Involves Asking Customers

Question 15

Question 15

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A management-driven method for identifying market segments involves asking customers for the product attributes important to them.

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