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  3. Study Set
    Contemporary Marketing Study Set 1
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    Exam 11: Relationship Marketing and Customer Relationship Management (CRM)
  5. Question
    The Service Department of an Automobile Firm Calls Its Customers
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The Service Department of an Automobile Firm Calls Its Customers

Question 197

Question 197

True/False

The service department of an automobile firm calls its customers regularly after service to check the performance of the car.This is an example of the first level of interaction in the relationship marketing continuum.

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