Multiple Choice
_____ are companies that specialize in providing both the computers and the application support for managing information systems of business clients.
A) strategic alliance
B) relationship marketing
C) cobranding
D) frequency marketing
E) value chain
F) database marketing
G) application service providers
H) customer relationship management
I) Web services
J) internal customers
K) comarketing
L) quick-response merchandising
M) affinity program
N) lifetime value of a customer
O) seller partnership
P) national account selling
Q) transaction-based marketing
R) customer churn
S) buzz marketing
T) grassroots marketing
Correct Answer:

Verified
Correct Answer:
Verified
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