A Clothing Brand Allows Its Customers to Interact with Each

Multiple Choice

A clothing brand allows its customers to interact with each other on their website so that the customers can share their views and opinions about the company's products.The company has also created a Web page on a social networking site where the customers can express their opinions.This type of marketing strategy is an example of _____.

A) internal marketing
B) viral marketing
C) societal marketing
D) distributive marketing