_____ Is a Relationship Involving Long-Term Exchange of Goods or Services

Multiple Choice

_____ is a relationship involving long-term exchange of goods or services in return for cash or other valuable consideration.

A) strategic alliance
B) relationship marketing
C) cobranding
D) frequency marketing
E) value chain
F) database marketing
G) application service providers
H) customer relationship management
I) Web services
J) internal customers
K) comarketing
L) quick-response merchandising
M) affinity program
N) lifetime value of a customer
O) seller partnership
P) national account selling
Q) transaction-based marketing
R) customer churn
S) buzz marketing
T) grassroots marketing