Sizing Up a Company's Complement of Resource Strengths and Weaknesses

Multiple Choice

Sizing up a company's complement of resource strengths and weaknesses:

A) is akin to constructing a "strategic balance sheet" where strengths represent competitive assets and weaknesses represent competitive liabilities.
B) is called benchmarking.
C) is called competitive strength assessment.
D) is focused squarely on ascertaining whether the company has more/less resource strengths than weaknesses.
E) is called company resource mapping.